Full-cycle design development for a test execution framework

We created Testkube’s character not only as a mascot but also as a wise automation guru living in a digital zen garden. It was part of the brand story. While others were bombarding users with crazy dashboards and scary alerts, we created an oasis of calm. The message to users was, "Breathe; Testkube will take care of the tests."

Visually, we avoided rigid geometrical shapes and instead elevated organic look and feel with the shapes giving nod to the nature and growth. Botanical motifs such as orchids and lotuses demonstrated Testkube's flexibility, contrasting with other companies' corporate jungle-like environments.

For the color palette, we used calming purples, pinks, and light yellows — a combination that reduces cognitive friction according to neurologists. In contrast to widespread blue and red, this scheme provides reassurance and conveys playful sophistication; each shade carefully selected to transform anxiety into confidence.

We developed a visual style for diagrams and charts that were necessary for product presentations. Using Testkube's color scheme and rounded shapes, we transformed technical diagrams into visual storytelling tools.

To work with a constantly changing product, we needed a solid framework that gave us enough flexibility to create new design elements. But at the same time, we had to keep a tight focus on our branding. So we created a comprehensive design system that covered everything we needed:

• The brand colors and shades.
• A clear hierarchy for fonts.
• Frequently used interface elements like buttons, cards, and controls.
• Layouts for all the different pages and screens.